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Spring 2021

Coach Forever

The past and the future, celebrated in the present. Optimism in practice—a story of
renewal, reduction and things crafted to last. For all of us, Forever, starting now.

“Coach Forever is a love letter to
where we’re from—and where we’re going.”

—Coach Creative Director, Stuart Vevers

Our Family in Coach Forever

The collection is presented in collaboration with Juergen Teller and the Coach Family.

Megan Thee Stallion

Kaia Gerber

Kate Moss

Cole Sprouse

Debbie Harry

Paloma Elsesser

“I think that the
future of fashion is a
whole new world.”

—Paloma Elsesser

Kiko Mizuhara

Hari Nef

Rickey Thompson

Xiao Wen Ju

“The future of
fashion will be
more dabbing,
more woah-ing,
and more purses.”

—Bob the Drag Queen

Bob the Drag Queen

Jeremy Lin

Lexi Boling

Jon Batiste

Binx Walton

Kaia Gerber

“I think the
future of fashion
is sustainability
and inclusivity.”

—Kaia Gerber

Kate Moss

Paloma Elsesser

“I think the future
of fashion will
be more diverse.
I know it.”

—Rickey Thompson

Rickey Thompson

Jeremy Lin

Jon Batiste

Xiao Wen Ju

Bob the Drag Queen

“The future of
fashion is about
confidence, okay?
You wear what you
wanna wear.”

—Megan Thee Stallion

Binx Walton

Lexi Boling

Hari Nef

“The future of fashion
is to make new
pieces using earth-
friendly materials.”

—Kiko Mizuhara

Kiko Mizuhara

Kelsey Lu

The Archive, Revived

Sometimes to find the future, you’ve got to look back.
Coach Forever spotlights new, vintage and archival designs–
and features recontextualized key pieces from Fall 2020.

A Promise to
the Natural World

The season introduces bags crafted from vegetable-tanned,
naturally-dyed leather alongside totes made completely of
recycled materials.

A Love Letter to New York

In the spirit of community and craft, some of our pieces are part
of a special collection made by New York artisans and factories.

More Coach Stories

Fall 2020

For the Originals–past, present, future. A joyful celebration of
craft and pop culture, where the off-beat charm of art house
collides with the authority of our heritage. Featuring the work of
Jean-Michel Basquiat.

Spring 2020

The start of a decade. Urgency, optimism and the raw energy
of a new New Wave. With New York’s High Line park as the
backdrop, Spring 2020 is a bright collision of past and
present–in the city that inspired it.